From The Desk Of:

Justus Meyer,
Port Elizabeth, South Africa

Press Release Marketing

"Lead generation using on-line
press releases
for free leads."

What is a "Press Release?"

A traditional "press release" is a two-page document that informs the press about current or upcoming news. Usually, they are submitted to the media either face-to-face or via email. They then pick which of the submitted releases they are going to report on.

Generally submitting a press release and getting exposure from it can be fairly difficult - especially for those of us that are involved with Network Marketing. Let's face it... A new member joining your team might be newsworthy to you, but is not exactly of interest to most of the other people in your city or region.

And unfortunately, if published, submitting a press release to an offline publication has a much less residual effect than its on-line counterpart.

On-line press releases

On-line press releases work more-or-less the same as traditional ones and exist for the same purpose. However, they have two added benefits to help you generate free leads, that make it worth your time.

The first is the fact that they are, in fact: on-line. Your press release becomes part of a much larger web-site that Google and other search engines crawl regularly for content. By writing your press release and focusing on certain keywords, they can help drive traffic to your site. This has a residual effect that can bring your traffic for quite a while.

The other benefit is that your press release might get displayed publicly on the web-site that hosts it. This is in contrast to the traditional way of doing things, which meant that you carefully written press release would only be read by one reporter - if it made it past the trash bin.

Writing a press release

So, the question becomes: what do you write about? Generally the rule of thumb, is anything that qualifies as news - possibly an information product you have made or an event you have organised in your area.

The structure is made up out of the following:

  • The head-line,
  • a summary,
  • the main content
  • and what is known as a "call to action."

Like in all copy-writing, your head-line should attract attention and include the keywords you want Google to index. The summary should be just that - a short and sweet summary of your main content.

Your main content can be anything from two paragraphs to a page in length and should include the "scoop," so-to-speak, but should not give too much away. The "call to action," is just what you want the reader to do next - in our case, visit a web-site for more information.

Conclusion

At the end of the day, press releases are a great way to generate free leads since they do not take up a lot of your time to set up and can generate a residual stream of leads for some time to come.

Share this page:
Financial Freedom | Contact Justus
Feel free to use this page to contact me with any questions and/or comments you may have... I look forward to hearing from you.
Financial Freedom | About Justus and This Site
Find out more about me and why this site exists. So many sites are impersonal - this is my attempt to change that. Warning: its not glamorous... :)
Financial Freedom | Blog
Click here to read the blog.
Financial Freedom | Network Marketing > Lead Generation
Lead generation is one of the most important skills you can learn - if you could find clients on demand, why would you ever need to work for anyone, again? Click here to find out more.
Financial Freedom | Network Marketing > What Is Network Marketing?
What is Network Marketing (also known as 'Multi-level-marketing' or 'MLM') and how does it work?
Financial Freedom | Network Marketing > Avoiding Scams
Is network marketing legal? What is a pyramid scheme and how can you avoid it? Find out by clicking here...
Financial Freedom | Network Marketing > Training
Find out more about the trainers and gurus in the Network Marketing industry, as well as the tools they have available to help you to grow your business...
Financial Freedom | Network Marketing > Is It Worth It?
What does Network marketing offer and should you even be involved? The answer might surprise you...
Financial Freedom | Money Management > Managing Debt
Financial freedom means that you are debt-free as well - find more ideas on how to achieve that, here.

Do you have any useful information to add to this page? Would you like to increase your own site's traffic?

Feel free to click here to submit an article.